about
(scroll to know my work experience)
art director & product designer, currently shaping growth-focused, customer-first experiences at Wio Bank (a fully digital mena-based bank redefining what modern finance can feel like).
With 7+ years of experience, I’ve designed across startups, agencies, and global teams - from Publicis Sapient and Zand Bank to freelance collaborations with brands around the world. My work blends clarity, structure, and emotional intelligence, always grounded in real user needs.
I’m involved end-to-end: from UX research, benchmarking, user journeys, and analytics, to prototyping, usability testing, inclusive design, and QA handover. I also lead design reviews, art direction, growth ideation, and support teams through workshops and mentoring.
Above all, I care about creating experiences that feel intuitive, honest, and human - built with intention, and designed to last.
work experience
wio bank
proud part of product team in a pioneering, fully digital bank in the UAE - with a revenue of $72.6 million as of may 2024.
Part of credit team initiatives.
experience design focused: research, benchmarking, proofreading, adoption, user testing, work with feedback, user flows, feature revamping, work with guidelines, design system, consistency maintenance.
internal initiatives: constant accessibility audit and guides, new cb uae rules adoption and integration (dirham symbol, fraud cases etc).
2024 - present
Publicis Sapient
end-to-end design process, commencing from the discovery stage to usability testing.
encompasses conducting interviews, full 360 discovery stage, journey mapping, establishing design systems, crafting visual designs, and compiling comprehensive case studies.
Proficient in effective communication and collaboration, bridging the gap between capabilities and business needs.
Valuable contributor to the Design Ops team.
Engaged in supporting, mentoring, and conducting workshops and design sessions.
2021 - 2024
Zand bank
shaping first-in-uae digital Banking experience with full design circle.
Leading 360 design-to-delivery processes, crossteam collaborations, product adoption, leading launch of corporate app from the scratch.
deign system development in collaboration with Philippe Starck design team.
2020 - 2021
Loveplanet
Proficient in Dating App development for iOS and android with expertise in UX/UI design, mind mapping, design systems, and user research, with a strong background in facilitating collaboration between development and design teams.
2019 - 2020
Freelance
product design & art direction for personal and corporate brands.
360 cycle - discovery, strategy, benchmarking, directory, journey mapping, design, interactions.
Working with graphic content, marketing assets, pitching and etc.
mentorship and design guidance.
2018 - Present
about
(scroll to know my work experience)
art director & product designer, currently shaping growth-focused, customer-first experiences at Wio Bank (a fully digital mena-based bank redefining what modern finance can feel like).
With 7+ years of experience, I’ve designed across startups, agencies, and global teams - from Publicis Sapient and Zand Bank to freelance collaborations with brands around the world. My work blends clarity, structure, and emotional intelligence, always grounded in real user needs.
I’m involved end-to-end: from UX research, benchmarking, user journeys, and analytics, to prototyping, usability testing, inclusive design, and QA handover. I also lead design reviews, art direction, growth ideation, and support teams through workshops and mentoring.
Above all, I care about creating experiences that feel intuitive, honest, and human - built with intention, and designed to last.
work experience
wio bank
proud part of product team in a pioneering, fully digital bank in the UAE - with a revenue of $72.6 million as of may 2024.
Part of credit team initiatives.
experience design focused: research, benchmarking, proofreading, adoption, user testing, work with feedback, user flows, feature revamping, work with guidelines, design system, consistency maintenance.
internal initiatives: constant accessibility audit and guides, new cb uae rules adoption and integration (dirham symbol, fraud cases etc).
2024 - present
Publicis Sapient
end-to-end design process, commencing from the discovery stage to usability testing.
encompasses conducting interviews, full 360 discovery stage, journey mapping, establishing design systems, crafting visual designs, and compiling comprehensive case studies.
Proficient in effective communication and collaboration, bridging the gap between capabilities and business needs.
Valuable contributor to the Design Ops team.
Engaged in supporting, mentoring, and conducting workshops and design sessions.
2021 - 2024
Zand bank
shaping first-in-uae digital Banking experience with full design circle.
Leading 360 design-to-delivery processes, crossteam collaborations, product adoption, leading launch of corporate app from the scratch.
deign system development in collaboration with Philippe Starck design team.
2020 - 2021
Loveplanet
Proficient in Dating App development for iOS and android with expertise in UX/UI design, mind mapping, design systems, and user research, with a strong background in facilitating collaboration between development and design teams.
2019 - 2020
Freelance
product design & art direction for personal and corporate brands.
360 cycle - discovery, strategy, benchmarking, directory, journey mapping, design, interactions.
Working with graphic content, marketing assets, pitching and etc.
mentorship and design guidance.
2018 - Present